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MASTER EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS

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Iniciativa Emprendedora II

Through this subject we aim to promote a systemic look at the creation of new opportunities in very different contexts:

It explores the entrepreneurial behavior, the nature of the opportunities and the entrepreneurial process.
Useful concepts and tools are introduced for the design, evaluation and implementation of new opportunities.
It delves into the management and management of entrepreneurial teams, the search for capital and the formation of a Board of Directors.
The objectives of this training action are the following:

Encourage business creation and self-employment.
Stimulate the spirit of innovation and creativity as a source of identification and systematic exploitation of business opportunities and as a source of problem solving.
Transforming a business idea into a viable project, provided that the market conditions to which the idea of the company is directed have sufficient visions of success, for what is elaborated and worked on a complete business plan.
Incorporate validated learning from the Lean Startup and Customer Development methodology as an agile tool when creating sustainable and scalable business models and companies.
Encourage the use of technologies and especially of ICT as a differentiating and innovative element in business ideas.
All this matter culminates in the presentation and defense of a project – Business Plan.

Dirección Financiera III

We will introduce ourselves to the most common operations of corporate finance (which are increasingly used, even by medium-sized family companies):

In recent years there have been many business acquisition operations using complex systems such as PAHO, Mergers, Absorption, Leverage and Management Buy-Outs. New tools have also started to be used to find funding for macro-projects such as

Project Finance or Structured Financing.

The Investment Banking and Capital Markets sector:

It aims to raise capital markets in order to introduce new forms of financing for the company, as well as investment. The study of bond and equity markets, as well as the application of new products, such as financing through derivatives (futures, options and swaps), will allow to evaluate these new forms of financing and their application as a tool for the management of risk. National and international markets will be studied.

Economía

Its objective is to develop the analysis tools in order that the student is able to critically evaluate the impact that possible situations and economic policies may have on the economic environment in which companies operate.

To do this, we developed a formal theoretical framework to analyze the problems of economies, in order to analyze and understand government actions, adopting the perspective of governments to understand the pressures and restrictions they face in their design Policies.

The subject is emphasized from a global perspective in the analysis of the different economic policies, where we study the impact that fiscal and monetary policies have on the economic cycle.

Dirección General

The General Directorate is concerned with government action not as someone who simply tries to understand it but as having responsibilities in the conduct of the company. It encompasses knowledge and describes the tasks of vertex people, that is, those who have the most power in it.

The fields on which government action is applied are three: business, structures and systems of professional coexistence (commonly known as management systems) and the configuration of ownership of the company (how the initiative is developed, which are The cash flows and which are the powers that allow the organization to survive).

The aspects of the business and that part of the institutional configuration where the entrepreneurial initiatives start can be considered as “locomotive” of the company; Necessary but not sufficient condition of commercial activity.

In order to carry out this activity, it is also essential to know and establish the organizational aspects that make the business possible in the form of management structures and procedures or systems to manage them. To all this is added the work and vicissitudes of the people who dedicate themselves professionally to the government of the organizations, or in other words, everything that concerns the ownership of the company.

Politics refers to working with groups of people who have more or less freely chosen some common goals. If the work is developed in the field of public affairs we find politics in its own sense, if it is located in the environment of the mercantile company or social institutions, we talk about company policy. In all senses it can be affirmed that they are not technical works although they are based on very different techniques and instruments. It is governed by political criteria – purposes and purposes of people – so that the set of auxiliary or instrumental techniques are not those that generate order and concert, but the criterion and political practice.

What is important is to arrive at each situation in a fairer and more effective way by maintaining certain criteria – political – that give meaning to the action over time, acting “politically” with tact, respect and prudence. Issues such as understanding entrepreneurial initiative, diagnosing situations one by one without losing the overall vision, having the criterion to know when an opportunity is really timely, concretizing it in viable, convenient and realistic processes according to the institutional configuration of the company, are Contents of the Company Policy.

The basic concepts of General Management that we are going to use will be applied repeatedly to a selection of situations of government of different complexity. The participant must put into play his / her knowledge and functional experiences, integrating them “politically” in terms of diagnosis, choice of business future and implementation.

Dirección Financiera II

Nowadays, the Financial Department acquires an increasing importance in the company through a double slope: the first economic-financial one and the second one of control. In general, Financial Management is responsible for establishing the objectives and policies that ensure a sound financial structure that supports and supports the company’s overall strategy.

The strategic objectives of the company can be converted into a mere declaration of good intentions if a major effort is not made to quantify them, to study their viability and to control their attainment, in the short, medium and long term.

The subject of Financial Management II, aims at maintaining at all times an appropriate balance between the application of quantitative techniques, and financial strategy considerations.

Academic Subjects:

Contribute to the establishment of adequate criteria for the decisions about a company’s indebtedness.
Help make decisions in the area of capital increases as an alternative to external resources.
Analyze the interrelationships between investment decisions and financing decisions, focusing on the study of liabilities and own resources and their influence on the cost of resources or capital
Assist in the formation of financial criteria applicable to dividend policy decisions in a company.
To facilitate the knowledge of the various techniques of valuation of companies.
Understand Venture Capital as an alternative for long-term financing.

Dirección de Operaciones I

In this module we will introduce the three major decisions to be made within the world of modern corporate finance, investment, financing and dividends.

After a brief introduction, we will focus on the first major financial decision that companies have to make, such as investment decisions.

We should feel comfortable analyzing and projecting financial statements such as the balance sheet, the income statement, but above all the state of cash flows. For this we will see the main methods of analysis of financial statements such as vertical and horizontal analysis, as well as the one based on the application of ratios.

Then we will add the introduction of the most important concept in the world of modern finance, the “value of money in time” (the time value of money), for which we will have to learn to calculate the free cash flows of the projects of Investment that we analyze and for this we will support the financial functions of Excel.

We will then introduce the most commonly used investment selection methods and compare them with more traditional methods, used predominantly until a few decades ago.

We will also see how the incorporation of external financing can affect the valuation of our investment project. And finally we will identify what can happen if we carry out a sensitivity analysis of our project by changing our values and starting assumptions using Excel’s “analysis and yes” tools such as objective search, data table or scenario manager .

Dirección Financiera I

In this module we will introduce the three major decisions to be made within the world of modern corporate finance, investment, financing and dividends.

After a brief introduction, we will focus on the first major financial decision that companies have to make, such as investment decisions.

We should feel comfortable analyzing and projecting financial statements such as the balance sheet, the income statement, but above all the state of cash flows. For this we will see the main methods of analysis of financial statements such as vertical and horizontal analysis, as well as the one based on the application of ratios.

Then we will add the introduction of the most important concept in the world of modern finance, the “value of money in time” (the time value of money), for which we will have to learn to calculate the free cash flows of the projects of Investment that we analyze and for this we will support the financial functions of Excel.

We will then introduce the most commonly used investment selection methods and compare them with more traditional methods, used predominantly until a few decades ago.

We will also see how the incorporation of external financing can affect the valuation of our investment project. And finally we will identify what can happen if we carry out a sensitivity analysis of our project by changing our values and starting assumptions using Excel’s “analysis and yes” tools such as objective search, data table or scenario manager .

Dirección Comercial II

The objectives we pursue are within the business direction, focusing on the most operational phase of the Marketing Plan.

The number of concepts that we are going to cover is not at all excessive and few of them have special difficulty. Their usefulness, however, depends entirely on their ability to apply them consistently as they address the specific problems of each case.

1. A merely abstract or theoretical level of understanding of each concept will serve little if there is no schema of analysis capable of incorporating them. The construction of this conceptual framework is an ambitious objective that requires flexibility to adapt and incorporate concepts that we are seeing applied to very different situations. The emphasis of the module is much more on the application of concepts than on constructing theories, which leads us to the second objective described below.

2. The cases that we are going to discuss will always require decision-making by the participant; We must put ourselves in the shoes of the protagonist and commit to a specific plan of action. The objective of the program is also to help you to do this in a way that is consistent with the analysis performed and, to achieve this, your participation in the sessions is absolutely essential.

From these primary objectives are drawn a series of objectives derived and indispensable to exercise the function of directing. Without speaking specifically about them, we will develop communication, teamwork, organization and delegation skills. For this we need an absolute responsibility in the work and maximum rigor in the opinions.

Contabilidad de Costes

To survive and succeed, companies need to be able to adapt constantly to a changing environment that requires a greater level of efficiency in the functioning of organizations’ processes and activities.

All managers within the organization are responsible for achieving company goals. To do this, they need to be concerned with the information that allows them to control and determine the results of the activities in their specific area; As well as making decisions that improve performance.

More specifically, economic information is essential to ensure that the management process is being conducted properly. The basic objective of this subject is to present the concepts, techniques and procedures that are used in cost accounting and which, when used correctly, lead to a more efficient management of the company.

The basic objectives of these sessions are to analyze the classification of costs according to their nature, their allocation or distribution on the product or service and the different cost systems, in order to reflect on their application, utility, limitations and Informative value in the decision making, by the people in charge of the management of the company. We will focus on what to do with the information, determine if it is in the interest of incorporating or continuing to manufacture a product, hire a service or buy a product, decide what price to indicate, start or abandon an activity, expand or decrease capacity as part of some of the decisions That could be taken at the business level.

The material we are going to see can be divided into three main parts: Nature of costs, cost systems and analysis of information for decision making.

The first part will be basically oriented towards understanding the nature of costs according to their classification of direct and indirect, fixed or variable, the operation of a variable cost system and the determination of the contribution margin as a key element for decision making in the Short term on new orders and prices.

In the second part, we will analyze the traditional cost systems and their progress to systems based on the activity, their use for the valuation of stock, and the determination of the long term benefit as a fundamental element to decide the launching or elimination of lines of business.

Finally we will deepen in the budgetary management as a tool for evaluating the operational management of the company.

Dirección de Personas I

The course helps managers and managers understand the interaction between management, human resources management and labor relations in business strategy.

The goal of People Management in organizations is to teach the essential role that people play as the main source of competitive advantage. It reflects MID ATLANTIC humanist view of leadership and gives students and participants the skills to help them fill their positions and make decisions.

Academic Subjects:
– Management of people in organizations
– Professional trajectories in organizations
– Communication and interpersonal relationships
– Executive Personality
– Comprehensive development workshop
– Innovation Management
– Leadership and Organizational Change
– Management of non-profit institutions
– Business management and public administration
– Teamwork: how to improve your performance.

Análisis de Situaciones de Negocio (ASN)

The objective of this subject is to introduce, involve and exercise the students in the process of analysis of unstructured management problems, developing the skills of synthesis and decision making, characteristics of senior management.

On the other hand, the intellectual gymnastics through the method of the case will be useful to help to raise the problems of the functional areas in the subjects that will be done with this methodology.

The cases require intense individual study: a process of inner maturation of the situation so that one is able to make informed decisions. The situations that arise in the cases – such as those presented in everyday business reality – are open to different reflections, information and points of view.

The main result of the discussion of a situation lies in the personal effort of study, analysis and debate.

Contabilidad y Control

The main objective of the subject is to develop future leaders who are efficient in their evaluations and to inform about the business activities to be able to make decisions in the operative and strategic scope.

Effective reporting on a company’s economic activities is essential both for internal decisions made by management teams and for external ones exercised by investors and stakeholders. Thus, the program not only shapes managers in accounting methods and principles, but also teaches them to understand how accounting helps them perform their administrative responsibilities within the company.

Academic Subjects:
– Financial Accounting
– Accounting management
– Corporate financial reports
– Fundamental analysis
– Management control
– Analysis of the international financial statements

Dirección Comercial I

The objectives we pursue in this First part of the subject is to focus on the definition of the key elements necessary for the definition of a Marketing and Commercial Strategy framed in the strategy of the Organization.

Understand that Marketing is not a cloud of smoke that masks inefficiency in market growth. On the contrary, to determine the facts clearly and to be able to express them in numerical form to clearly determine the criteria on which to base the marketing operation: The SI-CLIENT and the POSITIONING.

The number of concepts that we are going to cover is not at all excessive and few of them have special difficulty. Their usefulness, however, depends entirely on their ability to apply them consistently as they address the specific problems of each case.

1. A merely abstract or theoretical level of understanding of each concept will serve little if there is no schema of analysis capable of incorporating them. The construction of this conceptual framework is an ambitious objective that requires flexibility to adapt and incorporate concepts that we are seeing applied to very different situations. The emphasis of the module is much more on the application of concepts than on constructing theories, which leads us to the second objective described below.

2. The cases that we are going to discuss will always require decision-making by the participant; We must put ourselves in the shoes of the protagonist and commit to a specific plan of action. The objective of the program is also to help you to do this in a way that is consistent with the analysis performed and, to achieve this, your participation in the sessions is absolutely essential.

From these primary objectives are drawn a series of objectives derived and indispensable to exercise the function of directing. Without speaking specifically about them, we will develop communication, teamwork, organization and delegation skills. For this we need an absolute responsibility in the work and maximum rigor in the opinions.

Dirección de Operaciones II

This second part of Operations Management focuses on supply chain management (SCM). SCM is the integration of all the processes of the SC so that the product is produced and distributed in the right quantity, in the right place, and at the right time trying to optimize the total costs and satisfying the needs of the customers. Thus the student learns from the most common approaches, concepts and decisions of supply chain management. From the point of view of competence development, it has to deal with the typical tactical problems and decisions associated with the management and planning of the supply chain, under various functional perspectives and the need to align among them, being able to learn the main aspects and Basic tools for SCM management.

Negociación

Today, negotiation has become an essential competence in the performance of the business task. There are innumerable occasions in which it is necessary to negotiate, both externally (with clients and suppliers) and internally (the other members of the organization). However, very often we do not get the agreement expected, which causes dissatisfaction, frustration, when not tired.

Negotiating effectively implies knowing in depth the negotiation process, each of the variables involved in it and the interaction between them through a good preparation. It also means mastering the strategies that facilitate the creation of value and not only and exclusively for the benefit of one of the parties, but achieve the maximum for all parties involved. Only from this perspective can we build solid and trustful relationships that allow us to keep clients loyal, both external and internal.

But negotiations are not always carried out in a climate of mutual cooperation and trust, where information is shared freely, different alternatives are discussed before reaching an agreement, objective criteria are applied to choose among the various options for which The final agreement satisfies the interests of all parties.

What to do when it is difficult to create value, when one of the parties is not willing to cooperate, when the only concern is to claim value for their own benefit, using deceptive tactics, rigid postures, unreasonable demands, attitudes inconsistent? In situations like these, you ask yourself if it is more convenient to leave the negotiating table, to approach positions tending bridges of dialogue or to adopt a position of self-protection against the other party.

At MID ATLANTIC we are convinced that to carry out a complex negotiation is an exciting journey, and this is our experience after advising and participating in many negotiation processes in the last ten years.

Through these sessions, we will help you master, combining theory and practice, negotiation techniques, establishing an optimal negotiation framework to maximize benefits, objectively diagnosing problems to be solved, managing blocking situations and building strong relationships . In short, to substantially improve their negotiating skills by acquiring greater confidence in the different processes in which they are immersed.

Iniciativa Emprendedora I

Entrepreneurship is the driving force behind business creation, innovation, economic growth and social progress. Through it, new ideas, new approaches and new technologies reach society steadily.

The area where entrepreneurship is developed is today a key element in our society. It stimulates economic growth and creates employment opportunities, especially in societies such as ours where the business community is focused on small and medium-sized enterprises.

MID ATLANTIC fosters the entrepreneurial spirit both for the creation of new companies and for enhancing intrapreneurship, that is, entrepreneurship within an existing company. This entrepreneurial spirit has led alumni of MID ATLANTIC to participate in the creation of companies at some point in their professional career.

In the subject, which is taught students have to develop a business plan, which must be defended before a jury, made up of investors, which takes place in the school.

Academic Subjects:

Know the key elements of the entrepreneurial process and the typical challenges facing start-up companies.
Review concepts and techniques of analysis and validation of opportunities and business model.
Evaluate the main strategic challenges of growth.
Design sales strategies and distribution channels.
Analyze the process of finding and attracting funding and the role that different financial actors can play.
Contrast the different contexts to choose the most appropriate tools to optimize the communication of the business project.
Develop internationalization strategies.

Comunicación

Aim of the course: to train in the art of speaking in public effectively:

The theory of persuasion is introduced and applies to different situations: speeches, presentations and interpersonal relationships.

You learn the four steps necessary for good communication: have something to communicate, communicate well, understand the audience and communicate with the appropriate intensity.

It delves into the nonverbal aspects essential for effective communication.

Dirección de Operaciones III

Innovation has become the winning business strategy of the 21st century. However, much is still needed to understand and analyze this term and this management.

What is innovation really? What is the difference with other business strategies such as improvement and total quality or reengineering? What special characteristics do innovative companies have? How is innovation managed? What key changes should be introduced in the structure of companies for innovation to work?

We aim, on the one hand, to expose students to a series of approaches and models to consider and promote innovation in new and existing companies. Innovation refers in this sense both to product innovation, process, or service. On the other hand, the aim of the course is to develop students’ leadership skills and, above all, the capacity for informed decision-making.

Alumni Fee

275€ Year

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Financiación y Ayudas

Just because you are admitted to the Executive MBA you have access to preferential financing.

The Executive MBA program has financial support through loans from “La Caixa”.

Various public and private institutions offer scholarships and grants to finance the program.

The Admissions team has timely information on each scholarship program.

Dirección de Personas II

Among the learning outcomes sought, we can point out the following:

Know how to think strategically about HR management within companies.
Know what should be done when implementing HR policies and practices in order to achieve organizational objectives.
Understand that the different aspects of HR management need in-depth analysis and expertise.
Know how to undertake the analysis, both in group and individually, of various HR issues, as well as propose informed ways to approach them.
Be aware that the ability to implement effective HR policies and practices is a very powerful strategic tool.

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